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Resource Library
2020 Census Experiment: Extending the Decennial Environment to the Mailing Materials Report
2020 Census Experiment: Extending the Census Environment to the Mailing Materials
This experiment attempted to tap into the unique environment surrounding the decennial census through the materials we use to contact households and request self-enumeration.
Specifically, we tested the effect on self-response rates of a wearable nonmonetary insert (i.e., stickers) that promoted the 2020 Census, mailing materials that incorporate messaging developed by the 2020 Census communications campaign, and the addition of an Every Door Direct Mail (EDDM) piece sent on Census Day.
The generalizability of results from this experiment to future censuses has significant limitations. These limitations stem from an error in the sampling program; changes made to the mailing materials, timing of mail, and number of mailings because of the pandemic; and changes to the general environment in which the 2020 Census occurred because of the pandemic.
Related Reports
2020 PES Final Housing Unit Matching Operational Assessment
This assessment documents what happened during the FHU Matching operation, identified lessons learned, and produced valuable data for the 2030 PES plan.
2020 Census Evaluation: Matching 2018 Census Barriers, Attitudes, and Motivators Study (CBAMS) Survey Sample to 2020 Census Report
This evaluation uses CBAMS and the 2020 Census to evaluate the relationship between intended response behaviors and actual response behaviors.
2020 Census Evaluation: Investigating Digital Advertising and Online Self-Response
This evaluation evaluates the role of digital advertising in directing respondents to complete the census online.
2020 Census Operational Assessment Report: Update Leave
This assessment report provides results and analysis for the 2020 Census Update Leave (UL) operation.
2020 Census Evaluation: Group Quarters Advance Contact
This evaluation assesses the performance of the student housing screening question used in GQAC and identifies potential changes to the screening definition.
2020 Census Operational Assessment Report: Geographic Programs
This assessment report documents the Geographic Programs (GEOP), one of the 35 operations that made up the 2020 Census.
2020 Census Topic Report: Potential Quality Impact of the COVID-19 Pandemic
This topic report highlights the most significant changes made to 2020 Census operations in response to the COVID-19 pandemic.
2020 Census Operational Assessment Report: Post-Enumeration Survey Person Interview
This assessment report determines where each person should have been counted on Census Day at sample housing units.
2020 Census Operational Assessment Report: Post-Enumeration Survey Person Matching
This assessment report determines if the people rostered in the PI should be included in the P-sample and if they were enumerated.
2020 Census Operational Assessment Report: The 2020 New Construction Program
This assessment documents the results of the 2020 New Construction Program and recommendations to assist in implementing address update partnership programs.
Page Last Revised - April 11, 2023
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