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2020 Census Integrated Communications Plan
2020 Census Integrated Communications Plan
Version 2.0
This Communications Plan Version 2.0 documents the communications plans and activities approved as of March 1, 2020, in support of the decennial census. The full breadth of communications tactics and messages to be used by the Census Bureau in response to challenges presented by the COVID-19 pandemic will be documented in a forthcoming addendum to this plan.
In June 2017, the U.S. Census Bureau made public Version 1.0 of the 2020 Census Integrated Communications Plan, identifying the path forward for future communications efforts. Version 1.0 laid out foundational steps to develop a comprehensive communications campaign while providing a high-level overview of anticipated communications strategies.
Version 2.0 builds on the original plan by incorporating insights from extensive campaign research and by detailing the campaign theme, messaging, creative development, and testing. The "Shape your future. Start here." campaign was developed and refined with input from audiences across the country which has impacted every aspect of the 2020 Census Integrated Communications Campaign approach.
Final Report
This 2020 Census Integrated Communications Plan Final Report captures the highlights of the 2020 Census Integrated Communications Campaign, as implemented according to the approved 2020 Census Integrated Communications Plan, Version 2.0 and Version 1.0 (collectively known as the 2020 Census Integrated Communications Plan).
In addition to summarizing how campaign execution aligned with the original plans, this Final Report describes changes made to the campaign in response to challenges encountered during its execution, including the COVID-19 pandemic, other emerging national events, changing media consumption habits, government activities and decisions, and Census Bureau operational adjustments. Finally, the report addresses the impacts and outcomes of the communications campaign as it was ultimately executed.
Related Information
Page Last Revised - September 14, 2022
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