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2020 Census Integrated Communications Plan Final Report
2020 Census Integrated Communications Plan Final Report
This 2020 Census Integrated Communications Plan Final Report captures the highlights of the 2020 Census Integrated Communications Campaign, as implemented according to the approved 2020 Census Integrated Communications Plan, Version 2.0 and Version 1.0 (collectively known as the 2020 Census Integrated Communications Plan).
In addition to summarizing how campaign execution aligned with the original plans, this Final Report describes changes made to the campaign in response to challenges encountered during its execution, including the COVID-19 pandemic, other emerging national events, changing media consumption habits, government activities and decisions, and Census Bureau operational adjustments. Finally, the report addresses the impacts and outcomes of the communications campaign as it was ultimately executed.
Page Last Revised - March 21, 2022
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