History

Notable Alumni

Warren Mitofsky

Warren Mitofsky (1934-2006) was an influential American political pollster. He graduated from Guilford College in 1957 and was executive director of the CBS News election and survey unit from 1967 to 1990. He also served as an executive producer of CBS election night broadcasts.

Prior to working at CBS, Mitofsky worked with the U.S. Census Bureau where he designed surveys. Along with Joseph Waksberg, Mitofsky is credited with developing an efficient method of sampling telephone numbers using random digit dialing, which has since been widely adopted as a sampling method. In 1999, the American Association for Public Opinion Research presented him with its lifetime achievement award for his "continuing concern for survey quality."