Quarterly Retail E-Commerce Sales Report

The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the first quarter of 2024, adjusted for seasonal variation, but not for price changes, was $289.2 billion, an increase of 2.1 percent (±0.7%) from the fourth quarter of 2023. Total retail sales for the first quarter of 2024 were estimated at $1,820.0 billion, a decrease of 0.1 percent (±0.4%)* from the fourth quarter of 2023. The first quarter 2024 e-commerce estimate increased 8.6 percent (±1.1%) from the first quarter of 2023 while total retail sales increased 1.5 percent (±0.5%) in the same period. E-commerce sales in the first quarter of 2024 accounted for 15.9 percent of total sales.

On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the first quarter of 2024 totaled $268.1 billion, a decrease of 17.0 percent (±0.7%) from the fourth quarter of 2023. The first quarter 2024 e-commerce estimate increased 8.5 percent (±1.1%) from the first quarter of 2023 while total retail sales increased 2.8 percent (±0.5%) in the same period. E-commerce sales in the first quarter of 2024 accounted for 15.6 percent of total sales.