Quarterly Retail E-Commerce Sales Report

The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the fourth quarter of 2025, adjusted for seasonal variation, but not for price changes, was $316.1 billion, an increase of 1.7 percent (±0.5%) from the third quarter of 2025. Total retail sales for the fourth quarter of 2025 were estimated at $1,900.5 billion, an increase of 0.4 percent (±0.2%) from the third quarter of 2025. The fourth quarter 2025 e-commerce estimate increased 5.3 percent (±1.8%) from the fourth quarter of 2024 while total retail sales increased 2.7 percent (±0.5%) in the same period. E-commerce sales in the fourth quarter of 2025 accounted for 16.6 percent of total sales.

On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the fourth quarter of 2025 totaled $365.2 billion, an increase of 21.8 percent (±0.5%) from the third quarter of 2025. The fourth quarter 2025 e-commerce estimate increased 5.6 percent (±1.8%) from the fourth quarter of 2024 while total retail sales increased 2.8 percent (±0.5%) in the same period. E-commerce sales in the fourth quarter of 2025 accounted for 18.3 percent of total sales.

Total e-commerce sales for 2025 were estimated at 1,233.7 billion, an increase of 5.4 percent (±1.2%) from 2024. Total retail sales in 2025 increased 3.5 percent (±0.4%) from 2024. E-commerce sales in 2025 accounted for 16.4 percent of total sales. E-commerce sales in 2024 accounted for 16.1 percent of total sales.