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The Integrated Communications Campaign for the 2020 Census is well underway. In the lead up to the advertising portion of the campaign, the Census Bureau released the public service announcement (PSA) toolkit pages to the website 2020census.gov on November 7.
The print language guides and language glossaries were also published to the website, on November 4. These language guides—available in English and 59 other languages—will help respondents complete the 2020 Census. The language glossaries provide translations of commonly used terms in 59 non-English languages.
The Census Bureau reached its goal of onboarding at least 1,501 partnership staff to work out of the six regional census centers to collaborate with 2020 Census partners. As of November 7, a total of 1,685 recruits have been selected to work in partnership positions, with 1,506 of them onboard and another 179 in queue. (These figures reflect those onboard as of October 13 and those in queue as of November 6.)
Partnership efforts are also well underway with the 2020 Census Community Partnership and Engagement Program surpassing 100,000 partners and the National Partnership Program approaching 500 national participating organizations as of November 21. Both partnership programs are on track.
The Census Bureau is short of its interim applicant goals for Peak Operations of the 2020 Census. We are taking steps to increase the number of applicants. This includes boosting the advertising budget, adding more than 3,000 Recruiting Assistants to those already on board, mailing millions of postcards, activating Census Bureau partners to assist with the jobs message, and increasing pay rates in areas facing the greatest challenges. Letters have been mailed to the presidents of institutions of higher education across the country. The letters communicate the importance of the 2020 Census and promote temporary job opportunities for interested students. Follow-up emails to each institution's Office of the President, recruiting office, and career development office are also planned, as are other outreach activities.
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