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2020 Census Quick Idea Platform Testing (QIPT) and Campaign Testing Final Report

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Within Decennial Census of Population and Housing

2020 Census Quick Idea Platform Testing (QIPT) and Campaign Testing Final Report

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Quick Idea Platform Testing (QIPT) and Campaign Testing Report
Download 2020 Census QIPT and Campaign Testing Final Report [PDF - 9.3 MB]

This report presents the findings of the 2020 Integrated Communications Contract creative testing, which included Quick Idea Platform Testing (QIPT) and Campaign Testing. The phased testing was designed, first, to select a single unifying idea or creative platform for the campaign and, second, to gather feedback on draft creative assets with the goal of refining and optimizing the tested materials for final production. Results of this testing, then, served as a critical foundation for the development of the campaign and its execution among particular audiences of interest.

Page Last Revised - October 28, 2021
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