Official websites use .gov
A .gov website belongs to an official government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.
Topics
Data & Maps
Surveys & Programs
Resource Library
2020 Census Predictive Models and Audience Segmentation Report
2020 Census Predictive Models and Audience Segmentation Report
Version 1.5
This report details additional foundational research on modeling and segmentation conducted in support of the 2020 Census Integrated Partnership and Communications Program. Modeling efforts offer predictions of Census tract overall self-response rates, proportion of self-response on the internet, and timing of response.
The report also includes psychographic mindsets, which are groupings of people according to their attitudes and beliefs, based upon results of the 2020 Census Barriers, Attitudes, and Motivators Study Survey.
Finally, the paper contains details regarding the final tract-level audience segmentation strategy, which is based on demographic and behavioral data and profiled with mindsets. The Census Bureau will use this research to create tailored messages, craft creative materials, and to identify efficiencies when determining where and when to allocate advertising.
Page Last Revised - October 28, 2021
✕
Is this page helpful?
Yes
No
Yes
No✕
NO THANKS
255 characters maximum
255 characters maximum reached
255 characters maximum reached
✕
Thank you for your feedback.
Comments or suggestions?
Comments or suggestions?
