The objective of the 2020 Census Self-Response and Return Rates Assessment was to document self-response and return rates that resulted from the 2020 Census mailing strategy, digital advertising campaign, and implementation of the internet self-response option.

The 2020 Census Self-Response and Return Rates Assessment assessed respondent behavior while implementing a mailing strategy that encourages internet responses. The 2020 Census used mail contacts in the form of letters, postcards, and questionnaires to all addresses in Self Response and Update Leave enumeration areas. Cities, towns, and suburban areas with city-style addresses (house number and street name) as well as rural areas where city-style addresses are used for mail delivery comprised the Self Response areas.

The results of this operation found that with respect to the mail strategies, the results were consistent with the pattern seen in previous tests with a higher proportion of housing units in Internet First areas providing a higher response rate than housing units in Internet Choice areas.

Related Reports

Census Evaluations and Experiments

Formal assessments and evaluation reports that measure and document different aspects of the 2020 Census operations.

Page Last Revised - August 6, 2024

Some content on this site is available in several different electronic formats. Some of the files may require a plug-in or additional software to view.

Is this page helpful?
Thumbs Up Image

Yes

NO THANKS

255 characters maximum

255 characters maximum reached

Thank you for your feedback.
Comments or suggestions?

Top