"Now more than ever, small businesses need our support. Please join SBA and organizations across the country as they celebrate small business contributions to their communities by shopping at a small business on November 30, Small Business Saturday.

"Small Business Saturday was founded by American Express in 2010 and officially cosponsored by SBA since 2011. It is an important part of small businesses’ busiest shopping season.

In 2023, the reported projected spending in the U.S. from those who shopped at small businesses on Small Business Saturday was around $17 billion.
Since 2010, the total reported U.S. spending at small businesses during the annual Small Business Saturday is an estimated $201 billion.

"Join the highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express in kicking off the 2024 holiday season. Support our nation’s more than 34 million independent businesses this Small Business Saturday and all holiday season long."

Key Stats

Source: 2022 County Business Patterns (CBP)

The CBP is an annual series that provides subnational economic data by industry. This series includes the number of establishments, employment during the week of March 12, first quarter payroll and annual payroll.

Table CB2200CBP: All Sectors: County Business Patterns, including ZIP Code Business Patterns, by Legal Form of Organization and Employment Size Class for U.S., States, and Selected Geographies: 2022

Table CB2200CBP: All Sectors: County Business Patterns, including ZIP Code Business Patterns, by Legal Form of Organization and Employment Size Class for U.S., States, and Selected Geographies: 2022

Note: The table above is cropped at the bottom and some columns are hidden. The three smallest establishment sizes are highlighted. Click on the image for the full table. The Small Business Administration has a Table of size standards to help small businesses assess their business size.

More Stats

From Topics / Business and Economy:

From Data:

From Business and Economy / International Trade (Foreign Trade):

Source: Business Trends and Outlook Survey (BTOS)

Source: 1978 – 2022 Business Dynamics Statistics (BDS)

The BDS provides annual measures of business dynamics (such as job creation and destruction, establishment births and deaths, and firm startups and shutdowns) for the economy and aggregated by establishment and firm characteristics.

Source: 2021 Nonemployer Statistics (NES)

The NES is an annual series that provides subnational economic data for businesses that have no paid employees and are subject to federal income tax. This series includes the number of businesses and total receipts by industry.

Source: 2021 Statistics of U.S. Businesses (SUSB)

The SUSB is an annual series that provides subnational economic data for U.S. establishments with paid employees by establishment industry and enterprise size. This series includes the number of establishments, employment during the week of March 12 and annual payroll.