Newsroom Archive

With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, the U.S. Census Bureau is preparing to launch a $133 million national advertising campaign to boost participation rates in the once-a-decade population count. For every percentage point increase in the 2010 Census mail-back response rate, the Census Bureau saves $85 million in follow-up with nonresponding households.

Census Bureau Director Robert M. Groves plans to unveil the national campaign to national and regional partners, advisory committee members and the media during an event hosted by CBS sports broadcaster James Brown.

The event will provide an exclusive viewing of the television, radio, print, online and outdoor advertisements, as well as updates on other outreach efforts, such as the Census in Schools program, “Portrait of America” Road Tour, and the national and regional partnership programs targeted at reaching hard-to-count populations. The advertising campaign represents the most extensive and diverse outreach campaign in U.S. history, with advertisements appearing in 28 languages.

Thursday, Jan. 14, 2010
Campaign rollout: 9 to 10 a.m. (EST)
Audience-specific breakout sessions: 10 a.m. to noon

James Brown, host, “The NFL Today” and “Inside the NFL”
Rebecca Blank, under secretary, Economic Statistics Administration,
    Department of Commerce
Robert Groves, director, U.S. Census Bureau
Tasha Boone, deputy chief, 2010 Census Publicity Office, U.S. Census Bureau
Nancy Agosto, national census director, Mexican American Legal Defense and
    Education Fund
Marva Smalls, executive vice president of public affairs, MTV Networks

Ronald Reagan Building and International Trade Center
Atrium Ballroom
1300 Pennsylvania Avenue, NW
Washington, DC 20004

2010 Census Road Tour vehicles and the 2010 Census-sponsored NASCAR vehicle will be on display in the courtyard for viewing.

Event materials will be posted online shortly after the event begins and can be accessed by clicking on the 2010 Census Advertising Campaign Launch icon in the top left corner of the Census Bureau's home page <www.census.gov>.

There will be a live webcast of the campaign rollout, accessible via the Census Bureau's online press kit available at <http://2010.census.gov/news/press-kits/advertising-campaign-launch/adlaunch.html> after 8 a.m. on event day.

Media who wish to set up a radio interview with a Census Bureau subject matter expert on the 2010 Census Advertising Campaign should contact Rick Reed, Public Information Office, at 301-763-2812 or 301-763-7104.

Media who wish to learn more about the satellite feeds on Thursday, Jan. 14 should contact Stacey Radnor at 202-870-6668. Please reference below for coordinates and additional information.

COORDINATES:

Galaxy: 19 Transponder: 20 (C Band Analog)
Downlink: 4100 Horizontal C-Band Audio 6.2/6.9

FEED TIMES: Thursday, Jan. 14, 2010:

Noon to 12:45 p.m. (will not include event footage)
2 to 2:15 p.m. (will include event footage)
3 to 3:15 p.m. (will include event footage)
4 to 4:15 p.m. (will include event footage)

Also available on CNN Pathfire VNF Provider A after 2 p.m.
Thursday, Jan. 14.

Slug: CENSUS 2010 AD LAUNCH