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Expanding Small Business Owners? Access to Our Data with Census Business Builder

Wed Sep 09 2015
Written by: John H. Thompson
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The U.S. Census Bureau is the premiere source of data about America’s economy and businesses, and we’re committed to making our data more accessible than ever before. I’m pleased to introduce our latest tool in that effort: Census Business Builder: Small Business Edition.

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Every day, businesses large and small use Census Bureau data to make important decisions. Large companies have sophisticated research staff to do this work for them, but small business owners are often left to their own devices. We’ve talked to many entrepreneurs across the country, and a common request is for more Census Bureau data in an easier-to-use format. We listened, and in response, we developed Census Business Builder: Small Business Edition to provide them with easier access to more data.

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Census Business Builder: Small Business Edition combines economic and demographic data in meaningful ways that are useful to the small business owner. Uniquely, Census Business Builder also uses third party data on consumer spending. While not produced by Census, we believe that the addition of this data will help deliver the information that’s most useful for small business owners’ needs. The result is an innovative data tool that will help small business entrepreneurs determine the best type and location for their small business.

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To start, select your business type from a list of over 40 categories – such as a restaurant, construction company or beauty salon – and where you’re considering setting up shop.

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Once you input this information, you see a map view of your selected location (county, city, town or ZIP code), along with relevant demographic, economic and housing characteristics for that area’s residents. You can pull up features of other businesses like yours – such as number of establishments or similar businesses, average payroll and consumer spending. You can also add filters in order to see cities, counties and neighborhoods with their potential customers’ desired income, education, poverty and employment characteristics.

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The combination of economic and demographic data allows small business owners to make an informed decision about what type of business to open and where to locate it. Once you’ve gathered all of the information you want, Census Business Builder generates a detailed report on the characteristics of your desired geography, its residents and businesses. This critical information can be incorporated into a business plan, a business loan application or shared with others.

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Census Business Builder increases the availability and usefulness of the statistics the Census Bureau collects, and it’s a valuable tool for small business owners across America. This is the latest in the Census Bureau’s digital transformation effort, along with major upgrades to Census.gov, an expanding open API , mobile apps and other interactive data tools.

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We hope you visit Census Business Builder at www.census.gov/data/data-tools/cbb.html and give us your thoughts via the feedback button. Ideas for improvements to future versions of the tool will come from you, the user.

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