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This is a practice that was the clear conclusion of prior research, both at the Census Bureau and at private sector survey research organizations. The advance letter we send before the questionnaire packet is an attempt to politely announce the forthcoming request to complete the census form. It functions to ask the household to be on the watch for the package when it comes. It functions to verify that the upcoming request will be a legitimate one from the official agency conducting the 2010 Census.
Years of research have shown that higher percentages of people receiving the mail questionnaire return a completed form after they receive the advance letter compared to those who receive merely the census form with a simultaneous request to return it. Every one percent of the US households that return a completed questionnaire will save $85 million in taxpayer money that would have to be spent sending people out to interview households in person. The research is clear that the advance letter can save money for all of us.
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