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2020 Census User Experience Survey Report

Written by:
Working Paper Number rsm2021-03

Abstract

This report documents findings from a follow up survey to measure the public’s satisfaction with the online 2020 Census questionnaire. The 2020 Census was the first U.S. census to use an online questionnaire as the primary mode of response. Weighted estimates suggest that approximately 85% of the public was somewhat or very satisfied with their online census experience. The level of satisfaction was associated with characteristics of the respondent, such as whether the respondent reported early, used a mobile device, or used their Census ID. Satisfaction was not related to the design of the online census questionnaire or the questionnaire content. The results suggest some possible improvements to the census, such as allowing respondents to report for multiple residences in one questionnaire as opposed to separate sessions. The results also provide new avenues for research to determine whether there are relationships between coverage errors and how the respondents answer the online census, e.g., whether they use their Census ID or mobile device.

Page Last Revised - October 8, 2021
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