Skip Header

Developing an Integrated Communications Strategy

Component ID: #ti396820023

Introduction

This Select Topics in International Censuses (STIC) technical note provides national statistical offices (NSOs) with information on how to develop an integrated communications strategy that delivers a resonating message and improves the quality of the census.

NSOs engage in publicity activities to manage the perception of the organization, its activities, and its mission. For censuses especially, publicity campaigns are a key component for success. An effective communications strategy delivers tailored messaging to audience segments using media and trusted voices.

X
  Is this page helpful?
Thumbs Up Image Yes    Thumbs Down Image No
X
Comments or suggestions?
No, thanks
255 characters remaining
X
Thank you for your feedback.
Comments or suggestions?
Back to Header