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Shelley Walker
Component ID: #ti1230627336

Between October 2013 and November 2014, Team Reingold supported the U.S. Census Bureau's American Community Survey Office (ACSO) in conducting a series of related research studies aimed at improving the design of the American Community Survey (ACS) mail package and messaging toward potential ACS respondents. Cumulative findings from this research and resulting recommendations for further testing are outlined in this report.

The goals of this research were:

  • To develop and test messages and mail package designs to increase ACS self-response rates, thereby decreasing the expense of costly follow-up outreach to non-€“responders.
  • To obtain insights to support general outreach, data dissemination, materials development, and call center and field operations.

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