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Due to the increasing and unsustainable cost of conducting censuses in the traditional manner, the Census Bureau is looking to leverage administrative records housed elsewhere in the government to supplement and/or replace costly nonresponse followup operations in future censuses. Before embarking on this new methodology, the agency must be mindful of public opinion as it poses new concerns about privacy, confidentiality, and informed consent. Previous research presents a somewhat conflicting picture of the topic – on one hand, public favorability toward the use of administrative records looks to be declining (Singer, Bates, Van Hoewyk, 2011). On the other hand, a recent study of public willingness to grant informed consent to record use paints a more optimistic picture (Pascale, 2011).
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