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The user interface is an important element to the design of a Web site. For a Web site to be successful, the user interface must be able to meet the needs of the user in an efficient, effective, and satisfying way. It is the job of the user interface to provide cues and affordances that allow users to get started quickly and to find what they are looking for with ease. While the existing American FactFinder (AFF) Web site houses a massive amount of data, we have found that users currently encounter great difficulty accessing the information. Details about the difficulties that users encounter can be found in the first of a series of planned usability studies, Iteration 1, usability report (Romano, Olmsted-Hawala, & Murphy, 2009).
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