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Results of Cognitive Testing of the Alternative Version of the Individual Census Report (ICR) for the 2010 CPEX Experiment

Written by:
RSM2009-04

Introduction

During the upcoming 2010 Census, the U.S. Census Bureau will test an alternative version of the Individual Census Report (ICR), as part of the Census Program for Evaluations and Experiments (CPEX). This test is designed to determine if collecting an additional address for group quarters residents can reduce unduplication efforts in post-processing. The form being tested is nearly identical to the 2010 version of the ICR with two minor exceptions: new question wording in one item and the removal of a skip pattern in another. Before this new version of the ICR can be field tested with actual census respondents, it, and the modifications it includes, must undergo a cognitive pre-testing evaluation to comply with the Census Bureau’s research standards.

To meet this pre-testing requirement, the modified items on the alternative ICR underwent a single round of cognitive testing to gauge respondents’ reactions and understanding. The cognitive testing specifically evaluated a change in questionnaire wording to collect alternate addresses for all respondents. The purpose of this document is to present the findings of the cognitive testing of an alternate version of the ICR. This report describes the background of group quarters enumeration (GQE), the use of the ICR, and the methodology employed to complete cognitive testing. It explains the data analysis methods used, presents the findings uncovered in the process, and makes recommendations based on these findings.        

Page Last Revised - October 8, 2021
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