An official website of the United States government
Here’s how you know
Official websites use .gov
A .gov website belongs to an official government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.
As part of the mailing strategy for Census 2010, respondents will receive an advance letter, the census questionnaire mailing package that includes a cover letter, a reminder postcard, and a replacement questionnaire mailing package targeted to mail non-respondents. These mailing pieces are an essential part of the communication strategy. Their goal is to provide informational and motivational messages that will persuade people to complete the census form and mail it back.
The materials developed for Census 2010 were subjected to two phases of pretesting. First, the four communications to respondents (advance letter, initial cover letter, reminder postcard, and replacement cover letter) were pretested through cognitive testing. Respondents were given each mailing piece separately and asked to read it, before being probed about their reactions. Second, all the components of the initial census mailing package were tested by giving the package to respondents and observing their reactions and behaviors.
This report contains the results of both phases of testing. First, we present the methods and results of Phase 1, which tested the advance letter, initial cover letter, reminder postcard, and replacement cover letter. Then we provide the results of the testing of the initial mailing package, including the outgoing envelope, cover letter, questionnaire, and return envelope in Phase 2.
Share
Related Information
Some content on this site is available in several different electronic formats. Some of the files may require a plug-in or additional software to view.
Top