U.S. flag

An official website of the United States government

Skip Header


Cognitive Interview Results and Recommendations for the 1996 National Content Test

Written by:
SSM2007-12

Abstract

Cognitive interviews (n = 10) were conducted to determine participants’ comprehension and navigation during completion of particular questions from the Census long form for the 1996 National Content Test. Results indicated the following global issues: 1) respondents had a very difficult time following skip instructions, especially when embedded in lots of other text; 2) respondents were sometimes confused about which person for whom to answer; 3) respondents did not skip unnumbered items; and 4) respondents exhibited frustration when answering the same question multiple times. There were few comprehension problems with the roster and coverage questions, but some comprehension and definitional problems existed for the education questions. Several respondents switched the focus from one household member to another during the disability questions, and there were some issues with comprehension of these questions. Very few issues existed for the labor force questions. The non-cash income questions produced multiple comprehension problems. Recommendations for question wording and questionnaire formatting are included.

Page Last Revised - October 8, 2021
Is this page helpful?
Thumbs Up Image Yes Thumbs Down Image No
NO THANKS
255 characters maximum 255 characters maximum reached
Thank you for your feedback.
Comments or suggestions?

Top

Back to Header