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A Look at Some Preliminary Results of Evaluating the Census 2000 Integrated Marketing Strategy
A Look at Some Preliminary Results of Evaluating the Census 2000 Integrated Marketing Strategy
RSM2007-04
Introduction
The Census Bureau’s goals for its Census 2000 marketing strategy were to increase mail return rates, improve cooperation with nonresponse followup, and reverse a long term decline in response rates since 1970 (Miskura, 1992). To evaluate the effectiveness of the integrated marketing strategy, the Census Bureau contracted with the National Opinion Research Center (NORC) to conduct surveys before, during, and after the marketing campaign. This paper reports some preliminary results of the evaluation, and also draws on results from a series of fast reactive surveys conducted to provide immediate feedback on public awareness and attitudes during the census (Nie and Junn, 2000).
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The Use of Monetary Incentives in Census Bureau Longitudinal Surveys
The U.S. Census Bureau began using monetary incentives on an experimental basis in two of its demographic longitudinal surveys.
Working Paper
The Simplified Questionnaire Test (SQT)
This paper summarizes results from a respondent telephone debriefing interview conducted following the 1992 Simplified Questionnaire Test (SQT).
Working Paper
Overview of Results of New Race and Hispanic Origin Questions
The OMB revised methods for collecting and reporting federal data on race and ethnicity, and the changes were implemented in Census 2000.
Related Information
Page Last Revised - October 8, 2021
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