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On behalf of the Planning, Research and Evaluation Division (PRED), staff from the Statistical Research Division (SRD) conducted a behavior coding analysis to pretest the 2004 Census Test Non-Response Follow-Up (NRFU) interview. PRED’s interest in this evaluation centered on the performance of the Race and Hispanic Origin questions used in the 2004 Census Test, due to an Office of Management and Budget (OMB) directive which omitted the Race question’s open- ended response category labeled “Some Other Race. ” A few additional sources of interest drove the expansion of this project’s focus to include the performance of the coverage questions, the Spanish-language version of the questions, and interviewer behavior for questions asked repeatedly for each roster member in a person-based interview environment. The selection of the behavior coding method for this evaluation was driven by the need to generate interviewer/respondent behavioral data to identify question administration and response difficulties.
This pretesting project pertains to the NRFU operation conducted in Queens, New York in the spring and summer of 2004. A sample of face-to-f ace interviews using an automated instrument on handheld computers (HHC) was taped, resulting in 220 audio-taped interviews (119 English, 72 Spanish, and 29 combination English/Spanish). These interviews were conducted with household members only; interviews with non-household members were not included in this study. Bi-lingual telephone interviewers from the Tucson Telephone Center (TTC), trained in behavior coding techniques, applied project-specific behavior codes to interviewer and respondent interactions for each survey question.
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