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Vignettes and Respondent Debriefings for Questionnaire Design and Evaluation

Written by:
RSM2006-08

Introduction

Recent decades have seen theoretical and empirical advances in understanding the cognitive sources of measurement errors introduced by failures of comprehension or retrieval. In this chapter we describe how two methods, vignettes and respondent debriefing questions, can be used to identify measurement problems and craft and test questionnaire designs to address them. The focus is on their application in field-based tests of interviewer-administered qustionnaires, athough they also are used in laboratory and qualitative studies (the latter use is discussed) and with other types of questionnaires, such as self-adminstered ones.

Page Last Revised - October 8, 2021
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