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Results and Recommendations from Cognitive Interviews with Selected Materials Accompanying the American Community Survey

Written by:
SSM2003-10

Introduction

The purpose of this research was to cognitively pretest three separate versions of materials mailed to sample households, which precede or accompany a mail package containing the American Community Survey (ACS). Staff from the Center for Survey Methods Research (CSMR), in the Statistical Research Division (SRD), cognitively pretested these materials in the fall of 2002. The intent was to pretest these versions, or panels, before implementing them in a split-ballot experiment for the ACS, slated for early 2003, to assess the effect of a mandatory-to-voluntary survey conversion. Census Bureau staff assembled to design and oversee this experiment requested the cognitive research, to assure the content of the ACS materials posed no significant comprehension problems for respondents in the lab.

Page Last Revised - October 8, 2021
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