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Influence of Type of Question on Skip Pattern Compliance in Self-Administered Questionnaires

Written by:
SM00-03

Introduction

A recent paper (Redline, Dillman, Smiley, Carley-Baxter, and Jackson, In Press) reports results from a test of two methods of visual design for improving compliance to skip instructions. One procedure, the detection method , relied on the provision of visual cues to respondents that were designed to help them detect if they had made a skip error. A second procedure, the prevention method, provided visual clues aimed at preventing navigational errors before they happened. When compared to a traditional (control) method of providing skip instructions, both of these methods significantly reduced errors of commission (the tendency not to skip when directed to do so). Specifically, the prevention method achieved an overall error rate of 9% and the detection method had an overall error rate of 7.6% compared to a 20.7% overall error rate for the control group. However, when compared to the control method, these two methods did not reduce omission errors (the tendency to skip over questions that were supposed to be answered). For omission errors, the control method had an error rate of only 1.6%, compared to a rate of 3.7% for the detection method and 3.3% for the prevention method.

Page Last Revised - October 8, 2021
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