Official websites use .gov
A .gov website belongs to an official government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.
Topics
Data & Maps
Surveys & Programs
Resource Library
Evaluating Survey Data: Making the Transition From Pretesting to Quality Assessment
Evaluating Survey Data: Making the Transition From Pretesting to Quality Assessment
SM95-04
Introduction
The intent of this chapter, in general terms, is to describe the problem-solving behavior of survey researchers who engage themselves in efforts to detect and minimize sources of measurement error. We are concerned specifically with efforts by survey researchers to obtain high-quality survey data through improvements in questionnaire evaluation and design. As noted by Dippo, a first step towards implementing continuous process improvement is to define appropriate measures and build them into the survey measurement system. As survey researchers embrace the tenets of the Cognitive Aspects of Survey Measurement (CASM) movement, they have developed models of the question asking and answering process using concepts from cognitive psychology and social psychology, and have developed methods and techniques for assessing measurement error.
Others in Series
Working Paper
Comparing Cognitive Data Collected in Written versus Verbal Form
Over the last decade, cognitive interviewing has become a primary tool in developing and pretesting questionnaires, even self-administered instruments.
Working Paper
Examination of Census Omission and Erroneous Enumeration
The Census Bureau began a series of ethnographic evaluations of census coverage in 1986.
Working Paper
Respondents' Attitudes Towards a Voice-Recognition Questionnaire
Development of a voice-recognition short form represents the Bureau's first attempt to simulate the verbal transaction between a live interviewer & respondent.
Related Information
Page Last Revised - October 8, 2021
✕
Is this page helpful?
Yes
No
Yes
No✕
NO THANKS
255 characters maximum
255 characters maximum reached
255 characters maximum reached
✕
Thank you for your feedback.
Comments or suggestions?
Comments or suggestions?
