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This paper discusses the methodology and results of conducting the 1986 Rural Post-Enumeration Survey (PES) in East Central Mississippi. The Rural PES was the first test during the 1980s of PES methodology in a rural site, where addresses pose some unique problems. It was also the first such test to evaluate person coverage in an area with a significant population of blacks, who traditionally have had the largest measured undercount of any group. The main objectives of the Rural PES were to test computer matching with rural addresses and to evaluate person coverage for characteristics such as race and method of questionnaire delivery in the census. Another objective was to test the so-called card approach to PES matching. How these objectives were met and recommendations for future PES methodology in rural areas are discussed in this paper.
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