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Preliminary Results from the 1986 Census Community Awareness Program General Population Survey

Written by:
Working Paper Number sm1986-02

Abstract

The Census Community Awareness Program (CCAP) General Population Survey (GPS) is the cornerstone of the 1986 CCAP evaluation effort. The survey is designed to (1) provide data on typical information sources for hard-to-enumerate groups; (2) suggest the differential credibility attached to these information sources by different population subgroups; (3) indicate the potential penetration of community awareness (and traditional media) outreach efforts; (4) begin to explore group affiliation motives among the hard-to-enumerate, and how these might guide successful outreach efforts; (5) suggest (to the extent that the test census experience will generalize to the decennial census) the actual effectiveness of community awareness in reaching target groups; and (6) shed some 1ight on the issue of behavioral effects--i.e., did community awareness motivate people to cooperate?

The GPS questionnaire is divided into eight sections. Most of the results presented in this preliminary report concern items contained in the fifth and sixth sections of the survey. The fifth section asks whether respondents were aware of the census, and if so, how they heard about the census. Section six asks respondents who reported receiving a census form what they did with the form. Like the 1980 Applied Behavior Analysis Survey (ABAS), this section of the survey makes an (admittedly limited) attempt to investigate the dynamics of the mail response process in order to learn from whom, how, at what stage, and why nonresponse occurs. Respondents who said they completed and mailed back a census form were asked why they did so. Individuals who did not complete and mail back the form were asked if there was any information that might have gotten them to comply with the census.

Page Last Revised - October 8, 2021
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