Who Would Buy Your Products Overseas?

Answer is Easy With Census Bureau’s Global Market Finder Interactive Tool

February 19, 2019

Written by:

Kimberley Glascoe

If you own a company and are looking for an easy way to identify the best overseas export markets for your goods, the U.S. Census Bureau has you covered.

After two years of brainstorming and developing, the Global Market Finder interactive tool is now available to the public.

“We are targeting companies that are new to exporting or that are already exporting but looking to find new export markets.”

— Jeffrey McHugh, International Trade Indicator Program,
Economic Indicators Division

Although most beneficial to small- and medium-sized companies, the tool could also help novice data users and the media to quickly analyze export markets by product and destination.

“We are targeting companies that are new to exporting or that are already exporting but looking to find new export markets,” said Jeffrey McHugh, with the International Trade Indicator Program, Economic Indicators Division.

Users can access the data in the tool by using USA Trade Online, which gives users access to current and cumulative U.S. export and import data. With multiple data sets and capabilities, USA Trade Online can assist different types of customers from a wide range of industries and fields.

How Global Market Finder Works

Note: Select the image to go to the interactive data visualization.

Type in either an export Schedule B code for a commodity or related keywords. Then the box below will populate with results from the search. Once you click on the Schedule B code or description, the visualization customizes and shows where we export the chosen commodity via maps, methods of transportation, time series and unit price.

The map above shows the top five countries by export value for gloves, mittens and mitts of other textile materials, knitted or crocheted (DPR) in 2017:

Canada: $538,881

Mexico: $340,103

United Arab Emirates: $69,296

Chile: $67,127

Panama: $64,999

If you select the gloves code and then select the unit price option, the average unit price of a dozen pair (DPR) of gloves is shown by hovering over the dots on the graph. The average unit price of a dozen pair of gloves that the United States ships to Mexico is $13.08 and $24.05 to Canada.

“Users can choose to filter by specific country or year and the data visualizations will update based on their selections,” McHugh said. “Users also have the option of viewing the data in tabular format by choosing table from the table [or] graph dropdown menu.”

Explore the interactive tool and be sure to provide feedback for future updates. You can email feedback directly to eid.international.trade.data@census.gov or call 1-800-549-0595, Option 4.

Kimberley Glascoe is a public affairs specialist at the U.S. Census Bureau.

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