Organization name: SER National

Headquarters: Irving, Texas

About: SER National (SER-Jobs for Progress National Inc.) is a national nonprofit organization, founded in 1964 by the American GI Forum and the League of United Latin American Citizens. It has been a census information center since 2000, helping communities access Census Bureau statistics and supporting census outreach.

SER National's mission is to formulate, advocate for, and implement initiatives that result in the increased development and use of America’s human resources, with emphasis on Hispanics' needs, in the areas of education, training, literacy, employment, affordable housing, business, and economic opportunity.

SER is the Spanish verb meaning "to be" and an acronym that reflects how the organization accomplishes its mission: through service, employment, and redevelopment. SER National's vision is to enable underserved populations to participate fully in the socioeconomic mainstream and thereby achieve equal access and parity in all aspects of society.

SER regularly posts on its social media channels, in English and in Spanish, to encourage self-response to the 2020 Census, especially in Hispanic communities. The organization and its affiliates are participating in the Response Rate Challenge and are also challenging communities to beat their 2010 Census response rate. And SER affiliates are including 2020 Census information in member newsletters to encourage readers to make their voices heard by responding to the 2020 Census.