2020 Census Detailed Race & Ethnicity Data: Social Media Toolkit

Use our social media toolkit to share the latest 2020 Census data!

Diverse group of people smiling

💻 2020 Census Detailed DHC-A

New 2020 Census population counts and sex-by-age statistics for 300 detailed race and ethnic groups, as well as 1,187 detailed American Indian and Alaska Native (AIAN) tribes and villages were released on September 21 from the Detailed Demographic and Housing Characteristics File A.

Previously, the Census Bureau released 2020 Census data on the Hispanic or Latino population and major race groups such as White, Black or African American, Asian, etc.

This release provides information on detailed groups within those major categories such as German, Lebanese, Jamaican, Chinese, Native Hawaiian and Mexican — and on AIAN tribes and villages like the Navajo Nation. It includes information about more than 200 detailed race and ethnic groups not tabulated from previous censuses.

Find resources below to spread the word about this rich data now available thanks to participation in the 2020 Census.

🔎 Data Highlights

Diverse group of people smiling

America Counts: New Population Counts for Nearly 1,500 Race and Ethnicity Groups

Young Asian Americans sitting and smiling

America Counts: Asian Indian Was The Largest Asian Alone Population Group in 2020

A man playing an instrument while lounging with his family.

America Counts: Detailed Look at Native Hawaiian and Other Pacific Islander Groups

A Middle Eastern couple smiling while taking a selfie photo.

America Counts: 3.5 Million Reported Middle Eastern and North African Descent in 2020

A multigenerational Hispanic family sitting together and smiling.

America Counts: Eight Hispanic Groups Each Had a Million or More Population in 2020

📣 Social Media Toolkit 

Start with our content and resources below. Feel free to get creative and make them your own!

How to Use This Toolkit

  • Choose the social media channel you plan to post on.
  • Click the download link to save the asset to your device. Right click to save on your computer. Tap and hold to save on a touch screen mobile device.
  • Highlight and select the text you want to use for your social media post and copy the text to your clipboard.
  • Go to the social media channel you plan to post on, paste the copied text, and add the downloaded graphic or animation to your post.
  • If posting on Instagram, make sure to add the relevant link to your bio so your followers can learn more.
  • Remember to tag @uscensusbureau in your posts, use the hashtag #2020Census, and link to Census.gov.
  • Like, share, and retweet the embedded Tweets below.
Several houses on a suburban street.

Sample Post: News Release

New from the 2020 Census: Data for Nearly 1,500 Detailed Race and Ethnicity Groups, Tribes and Villages

Sample Copy: Explore #2020Census data for nearly 1,500 detailed race and ethnicity groups like German, Lebanese, Jamaican, Chinese, Native Hawaiian and Mexican — and on AIAN tribes and villages like the Navajo Nation. https://www.census.gov/newsroom/press-releases/2023/2020-census-detailed-dhc-file-a.html

Sample Post: Data Visualization

Animated GIF of a Data Visualization: Detailed Races and Ethnicities in the United States and Puerto Rico: 2020 Census

Sample Copy: 📊 Use our new #DataViz to explore the size and rankings of detailed #race and #ethnicity groups for the nation, your state, and your county using newly released #2020Census data: https://www.census.gov/library/visualizations/interactive/detailed-race-ethnicities-2020-census.html

#DataVisualization #map

Publicación de muestra: Comunicado de prensa – Español

La Oficina del Censo publica datos del Censo del 2020 correspondientes a cerca de 1,500 grupos raciales y étnicos, tribus y aldeas detallados

Copia de muestra: La Oficina del Censo publicó conteos de población y estadísticas por sexo y edad, correspondientes al Censo del 2020, de 300 grupos raciales y étnicos detallados, así como de 1,187 tribus y aldeas detallados. https://www.census.gov/newsroom/press-releases/2023/2020-census-detailed-dhc-file-a/2020-census-detailed-dhc-file-a-spanish.html

Sample Post: America Counts

America Counts Story: New Population Counts for Nearly 1,500 Race and Ethnicity Groups

Sample Copy: More than 350 million detailed responses to the race and ethnicity questions were collected in the #2020Census — six times more than in the 2010 Census.

Learn about the new population counts now available on #AmericaCounts. https://www.census.gov/library/stories/2023/09/2020-census-dhc-a-race-overview.html

#CensusData

📋 Resources

  • News Release: Census Bureau Releases 2020 Census Data for Nearly 1,500 Detailed Race and Ethnicity Groups, Tribes and Villages
  • Comunicado de prensa – Español: La Oficina del Censo publica datos del Censo del 2020 correspondientes a cerca de 1,500 grupos raciales y étnicos, tribus y aldeas detallados
  • Stories on America Counts
  • Press Kit: 2020 Census Detailed Demographic and Housing Characteristics File A
  • Data Tables: Detailed DHC-A
  • Data Visualization: Detailed Races and Ethnicities in the United States and Puerto Rico: 2020 Census
  • Blog: Data Quality for Detailed Race and Ethnicity Groups and American Indian and Alaska Native Tribes and Villages in the 2020 Census
  • Blog: What You Should Know About the Upcoming Detailed Demographic and Housing Characteristics File A
  • Blog: Improvements to the 2020 Census Race and Hispanic Origin Question Designs, Data Processing, and Coding Procedures
  • Blog: Exploring the Racial and Ethnic Diversity of Various Age Groups
  • Working Paper: Understanding Counts of Afro-Latino Responses in the 2020 Census
  • Data Gem: How to Find Population Counts for Detailed Race and Hispanic Origin Groups
  • Post Release Webinar: Finding 2020 Detailed Demographic and Housing Characteristics File A Data on data.census.gov
  • Video Tutorial: Accessing 2020 Census Detailed DHC-A Data on data.census.gov
  • More Video Tutorials: 2020 Census Data
  • Infographic: Differences Among Demographic Data Releases

📧 Sign Up for Updates

Sign up to receive the latest 2020 Census news and data from the Census Bureau.

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💬 Follow Us!

Thank you for using our social media toolkit! Please use the links below to follow the Census Bureau on social media.

U.S. Census Bureau Official Social Media Accounts

Facebook – @uscensusbureau

Twitter – @uscensusbureau

Twitter - @censusdirector

LinkedIn - U.S. Census Bureau

Instagram – @uscensusbureau

YouTube - U.S. Census Bureau