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2010 Census Integrated Communications Program Summary Assessment Report
2010 Census Integrated Communications Program Summary Assessment Report
2010 Census Planning Memo No. 223
Executive Summary
The decennial census is an extraordinary initiative and an extremely complex undertaking that requires the participation of every person in the country. An effective communications strategy is critical to its success and assists in obtaining a complete and accurate count of the nation’s increasingly diverse and rapidly growing population. Communications strategies must create awareness about the census and motivate each household to fill out and return the census questionnaire.
The 2010 Census Integrated Communications Program was developed in an effort to build on the success of the Census 2000 Partnership and Marketing Program, which showed that utilizing a paid advertising campaign for the first time supplemented by a strong partnership program, helped achieve the reversal of a three - decade long decline in mail response rates of the decennial census. Upon this success, the Census Bureau worked with an advertising agency, DraftFCB, as the primary contractor along with a group of thirteen subcontractors, to develop a communications campaign for the 2010 Census.
Others in Series
Publication
2010 Census Integrated Communications Program Regional Partnership
Assessment of 2010 Census Regional Partnership Program to promote census participation among Hard-to-Count populations.
Publication
Assess 2010 Census Coverage Measurement Final Housing Unit Match FU Op
Results of the 2010 Census Coverage Measurement Final Housing Unit Matching and Followup Operations.
Publication
2010 Census Eval Auto Field Data Collection Address Canvassing Rpt
Evaluation of operational improvements, efficiencies, & cost savings achieved through increased automation in the 2010 Census Address Canvassing operation.
Related Information
Page Last Revised - October 8, 2021
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