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Core CTA Buttons

Button color should align with one of the three core goals of Census.gov.

Blue Buttons should be used to engage with site content.
PMS Blue has a LARGE TEXT AAA rating = 4.91
Below are buttons shown in-situ.
Desktop/Tablet

 

Default
Hover
Focus
 
Below are blue buttons shown within Hero Banner Images.
Desktop
Hero Banner Example: Dark Image
Learn how to access and use Census Bureau Data your way through our how-to Data Gem videos and in-depth courses, webinars, and tutorials.
Hero Banner Example: Light Image
Learn how to access and use Census Bureau Data your way through our how-to Data Gem videos and in-depth courses, webinars, and tutorials.
Tablet
Hero Banner Example: Dark Image
Hero Banner Example: Light Image
Mobile
Hero Banner Example: Dark Image
Hero Banner Example: Light Image

Sign Up for Newsletters:
Gold 700hello
Gold 700 has a LARGE TEXT AAA rating = 11.21
“Subscribe to Newsletter” refers specifically to promps which invite the user to take part in an official Census survey.
Desktop/Tablet

 

Captions
Hover
Focus
 
 
Below are gold buttons shown within Hero Banner Images.
Desktop
Hero Banner Example: Dark Image
Learn how to access and use Census Bureau Data your way through our how-to Data Gem videos and in-depth courses, webinars, and tutorials.
Hero Banner Example: Light Image
Learn how to access and use Census Bureau Data your way through our how-to Data Gem videos and in-depth courses, webinars, and tutorials.
Tablet
Hero Banner Example: Dark Image
Hero Banner Example: Light Image
Mobile
Hero Banner Example: Dark Image
Hero Banner Example: Light Image

Respond to a Survey:
Forest 700hello
Forest 700 has a LARGE TEXT AAA rating = 4.58
“Respond to a Census Survey” refers specifically to promps which invite the user to take part in an official Census survey.
Desktop/Tablet

 

Captions
Hover
Focus
 
 
Mobile

 

Captions
Hover
Focus
 
 
Below are green buttons shown within Hero Banner Images.
Desktop
Hero Banner Example: Dark Image
Learn how to access and use Census Bureau Data your way through our how-to Data Gem videos and in-depth courses, webinars, and tutorials.
Hero Banner Example: Light Image
Learn how to access and use Census Bureau Data your way through our how-to Data Gem videos and in-depth courses, webinars, and tutorials.
Tablet
Hero Banner Example: Dark Image
Hero Banner Example: Light Image
Mobile
Hero Banner Example: Dark Image
Hero Banner Example: Light Image

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