Branding

Except for the Bureau of the Census seal (used only on official and legal documents), we will refer to our agency as the U.S. Census Bureau or the Census Bureau. For external communications, in the first reference to the agency only, use U.S. Census Bureau; on all subsequent references within the communication, use Census Bureau. For internal communications, always use Census Bureau. Never use the Bureau, Census, or BOC alone when referring to the agency or its programs and work.

• SVG Recommended for Web Use
• PNG Recommended for Print or Web Use.

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The Census Bureau logo (known as the standard logo) is the most important element of our corporate identity and branding. We use it on digital and print materials to help our customers clearly recognize us.

Use the DOC endorsement (known as the lockup) on all public-facing materials associated with our data.

Do not use the lockup on promotional materials or materials intended for an internal audience only.

The Decennial Census logo is our best-known and most-used asset. It is the cornerstone of our census promotional program. Since the 2000 Census, the decennial logo has been presented in a consistent fashion, and its use is governed by strict rules. If it is used haphazardly, the logo’s ability to communicate consistent quality and trust will be diminished. Your assistance and cooperation in the protection of the decennial logo is valued and appreciated.

The 2020 Census logo is a descendant of the 2000 Census logo. By design, it is built upon and reinforces the branding gains of the two preceding decennial censuses.