Special Notice: As of September 28, 2026 this report no longer contains the most up to date estimates. Revised not adjusted estimates and corresponding adjusted estimates will be reflected in the 3rd Quarter 2026 Quarterly E-commerce Sales release on November 19, 2026 at 10:00 a.m. EDT.

Quarterly Retail E-Commerce Sales Report

The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the second quarter of 2026, adjusted for seasonal variation, but not for price changes, was $340.2 billion, an increase of 3.8 percent (±0.4 percent) from the first quarter of 2026. Total retail sales for the second quarter of 2026 were estimated at $1,986.5 billion, an increase of 2.9 percent (±0.2 percent) from the first quarter of 2026. The second quarter 2026 e-commerce estimate increased 12.2 percent (±0.9 percent) from the second quarter of 2025 while total retail sales increased 6.7 percent (±0.5 percent) in the same period. E-commerce sales in the second quarter of 2026 accounted for 17.1 percent of total sales.

On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the second quarter of 2026 totaled $329.5 billion, a increase of 9.4 percent (±0.4 percent) from the first quarter of 2026. The second quarter 2026 e-commerce estimate increased 12.4 percent (±0.9 percent) from the second quarter of 2025 while total retail sales increased 6.6 percent (±0.5 percent) in the same period. E-commerce sales in the second quarter of 2026 accounted for 16.4 percent of total sales.