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The Census Bureau, with assistance from the Bureau of Labor Statistics and in consultation with other appropriate agencies and outside experts, introduces research on a new measure of poverty to complement the official measure, which has been in use since the 1960s. The official measure will continue to be produced every year and be used to assess eligibility for government programs and determine funding distribution. The supplemental poverty measure, on the other hand, is intended to better reflect contemporary social and economic realities and government policy effects and thus provide a further understanding of economic conditions and trends. This report presents estimates of the prevalence of poverty at the national level in 2010 -- overall and for selected demographic groups -- for both the official and supplemental measures. Internet address: <https://www.census.gov/newsroom/releases/archives/news_conferences/2011-11-04_spm_webinar.html>.

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